How Law Firms Can Leverage Web Analytics to Make Data-Driven Decisions

Presenters: Fred Pike & Amanda Koehler, Northwoods

To get the most out of Google Analytics (GA), proper set-up and constant care and attention are required. While that may sound time-consuming, the payoff of configuring the tool correctly, managing it regularly, and consistently implementing best practices is huge: insightful data that doesn’t just lead to valuable website improvements but also to unique insights with implications for your entire business. Join us to learn all about GA best practices, common implementation pitfalls, key GA data to pay attention to, and how data visualization can help uncover deeper business insights. We’ll also share some Google tools you might not have heard of before but that you should definitely be using. You’ll walk away armed with actionable to-dos that will help your website – and your business - succeed. 

Credit: Approved for 1.0 LPM credits
60 minutes
MBA Member Price: $40.00
Non-Member Price:  

By purchasing this on-demand program, you will receive a link to access the recording.

To certify that you have viewed the program for CLE credit, please fill out this brief form.